Are you ready to harness the game-changing potential of Generative AI? Maybe you’re experimenting individually – but do you have it working across all your marketing teams? Generative AI is transformative – but there's the catch - achieving this potential requires strategic planning and purposeful execution.

We can't stress it enough: your first steps toward embracing Generative AI is crafting a robust content strategy.

In this presentation, you’ll see how to take three concrete steps to make Generative AI a real and functioning part of your marketing and content operations.

Actionable tactics you can apply after this session:

• A step-by-step approach to audit your company’s content creation process
• A maturity model for Generative AI that you can apply to your current content operations
• Develop the right use cases so that you can select the best technology for your needs