In this session, Jay Schwedelson shares all NEW email best practices to cut through the noise and capture attention with real, actionable data insights from the last 60 days. From how to increase open rates with a few easy tweaks to how to get more responses on email offers, Jay will deep dive into what’s proven to drive strong email marketing ROI right NOW. This fast-paced session will look at key behavioral changes driving the latest tactics and techniques for both B2B and B2C, ensuring you stay ahead of the pack while avoiding the most current marketing pitfalls.

After this session, you'll be able to:

• Identify and understand the power of email subject lines in increasing open rates (anywhere from 15-40%) and engagement - from specific words that capture more attention to using symbols, personalization, and things you have never considered!
• Select the best days and ideal frequencies for sending emails
• Understand which email “don’ts” of the past have maybe turned into “dos” and the best ways to incorporate these into your marketing strategies around email