This session will prepare you to effectively activate your executives on social media, specifically on LinkedIn. From securing executive buy-in to establishing an efficient content pipeline, the session will help you to seamlessly integrate social media into your executive communications process.
 
Actionable tactics you can apply after this session:

• Set goals and strategies for executive social media activation
• Optimize your executive’s LinkedIn profile to support your company and your brand
• Demonstrate the ROI of social media and secure executive buy-in