Bryan Waddell is a decision-maker and calculated risk taker. Well-versed in all things CPG, the senior level marketing manager holds C-Suite experience and specializes in the development of meaningful experiences for brands to connect and engage with their stakeholders. Over the last 10+ years, he has focused on getting brands excited about bridging digital and physical worlds through uniquely integrated influencer, experiential and partnership programs across North America.

Currently, he serves as Senior Brand Marketing Manager for Hot Pockets brand for Nestlé USA. Previously, he served as the Head of Creators, Gaming and Esports within Nestlé’s Center for Marketing Excellence and served household name CPG brands including Stouffer’s, DiGiorno Pizza, Toll House, Coffee Mate and others. He also lends his industry expertise to Nestlé USA’s companywide innovation directives.