In this session, we'll learn the importance of having a data-driven and goal-oriented digital marketing plan, how to create one, and how to leverage it in your digital marketing efforts. Whether you're an in-house team or an agency, having a solid roadmap with the right amount of built-in agility is critical to meeting business goals.

If you're working in SEO, PPC, email, or social media, being organized, objective, and intentional is vital - don't chase the shiny objects that we're presented with every day.

After this session, you'll be able to:

• Accelerate your digital marketing plan, or build a new one
• Leverage research, strategy, and day-to-day digital marketing tactics to create an objective marketing goal
• Use your digital marketing plan for your business or agency on Day 1