Carolyn Cohen is the Senior Manager of Enterprise Content Strategy at H&R Block on the Marketing & Experience team. She manages a team who is responsible for social channels across three lines of business, and works collaboratively with our .com, blog, PR, and media teams.

In Carolyn’s role, she is uniquely positioned to work with both field marketing and corporate marketing teams- building plans for activations and IRL events across the country. She also leads H&R Block’s Employee Advocacy program, in its fourth year with 6,000+ participants. Carolyn works with Go-To-Market teams on yearly plans and overarching content pillars. Partnering with agency teams she provides the POV for our social communities and content performance.

Prior to H&R Block, Carolyn has more than a decade in content marketing leadership both at Garmin, Barkley and VML.