This session offers a deep dive into the evolving landscape of television viewing, marked by the rise of streaming services. We will explore strategies and best practices that brands can implement to navigate and make an impact in this new terrain. You will learn about the shift in consumer behavior, the importance of omnichannel advertising strategies, and how to effectively capture the fragmented attention of audiences through streaming TV ads.

Actionable tactics you can apply after this session:

• Implement targeted omni-channel campaigns to maximize your brand's reach by capitalizing on the diverse viewing habits of today's streaming audiences
• Utilize unique audience insights, derived from Amazon’s campaign activations, to craft personalized, compelling narratives that resonate with viewers, enhancing brand awareness, consideration, and loyalty
• Measure campaign success and optimize accordingly with key performance indicators in the streaming TV realm, enabling a more dynamic, responsive marketing strategy