In this immersive workshop delivered by a dynamic SEO speaker, author, and strategist, Matthew Capala of Alphametic, you’ll learn the latest SEO content and conversion optimization techniques to propel your online business from where you are to where you need to be.

From choosing the right SEO software to mastering modern strategies for futureproofed success, you’ll leave this session with the knowledge and tools needed to maximize your visibility on Google and increase revenue. Join Matthew for this deep-dive masterclass to get insights into his favorite SEO tactics from the trenches, including his extensive experience consulting leading brands, such as L’Oreal, Calvin Klein, and Novartis.

After this session, you’ll be able to:

• Apply the latest SEO content strategies designed to drive more conversions for your business, while establishing your brand as a trusted authority in your niche
• Build content with a built-in audience by applying data-driven insights to your process, from trending topics to transactional keywords
• Adapt to the recent Google changes and SEO Trends, such as AI, to position your strategy ahead of the evolving algorithm (and the competition)
• Identify and focus on 20% of the strategies that will drive 80% of results to develop a winning roadmap
• Leave this session with an actionable playbook for success and a checklist to keep you accountable