Content marketing is more important than ever in 2023, but it's also more challenging.

With AI tools churning out content every day, consumers are bombarded with messages from all sides, and it's harder to stand out from the crowd. To be successful, marketers need to use data to create benchmarks, measure ROI, and collaborate to reach diverse audiences in creative ways.

Attend this session and learn about creating engaging content for your site.

Actionable tactics you can apply after this session:

• Develop a content marketing strategy that aligns with your business goals
• Create high-quality content that resonates with your target audience
• Using data to measure the success of your content marketing campaigns
• Collaborate with other teams to create and distribute content
• Implement ways to report on the performance of your content marketing efforts