With the right content strategy you can grow website traffic and establish your business as an authority in your industry. Whether you’re selling to businesses or consumers, you’re always selling to human decision makers who need the right information at the right time to make a buying decision. This is why a customer-centric approach to content marketing is essential to attracting the right customers to your business. In this Masterclass, Dale Bertrand will open his content marketing playbook for defining your target audience by analyzing competitors’ content; researching topics; choosing the right type of content to create; and working with writers and promoting your content to maximize its reach.

After this Masterclass, you’ll be able to:

• Execute an effective customer-centric content marketing campaign
• Reuse content more effectively with waterfall approach
• Confidently hire and manage freelance writers, editors and designers