In this session, you will discover how your digital personalization efforts can optimize AI technology through effective humanistic connection and experience rule setting. Focusing on the intersection of consumer behavior theory & practical technology application, the true bridge of art and science in digital marketing is the heart of this session.

You will be given tried and true experimentation tactics and insights to help elevate the acquisition, retention and conversion of your digital customers.

Actionable tactics you can apply after this session:

• Improve your ability to connect with target customers on a deeper, emotional, and humanistic level
• Deliver experimentation ideation tactics to your organization, with opportunities to increase conversion in a new way
• Help your marketing team embrace a mindset focused on human-centered AI efforts