More and more digital marketers are asked to handle all digital strategy plus technical aspects like Google Tag Manager (GTM), Looker Studio, and Big Query. While it can see overwhelming there's a strategy to how to use them effectively and that's what this session is all about. During this 101 primer to all things Google Marketing Platform, we'll break down how to use GTM, Looker Studio, and Big Query for reporting on performance. 

Actionable tactics you can apply after this session:

• Effectively set up a GTM for GA 4
• Understand the configuration of GTM
• Use page views and consent mode for GA4 tracking
• Build tags and triggers for events in GTM
• Add a custom dimension in GTM
• Effectively set up Looker Studio
• Pull in the correct events into Looker Studio
• Use Big Query Data in Looker Studio