In today's world, every sale starts with a search. If you do face-to-face business with local customers, you need to understand the different elements of Google's local algorithm.

In this Masterclass session, Greg will explain how Google's local algorithm is different from the traditional algorithm, explaining exactly how to optimize the most weighted elements. You'll learn exactly how to optimize your Google Business Profile, the cornerstone of local search visibility. Greg will also cover customer reviews, another weighed element in Google's local algorithm.

You'll leave with a detailed playbook of local marketing tactics that will help you dominate local competitors.

After this session, you’ll be able to:

• Understand how local SEO is different from traditional SEO
• Optimize your site for Google's local algorithm
• Optimize and actively use your Google Business Profile
• Use a proactive reputation management strategy to acquire more awesome customer reviews