Let's delve into the world of AI for content management systems (CMS), focusing on best practices tailored for digital marketing. We'll explore how generative AI can revolutionize content creation and ensure relevancy, consistency, and engagement.

Attendees will gain practical knowledge on integrating AI into their CMS workflows, enhancing efficiency and effectiveness in content operations. The session will also address common challenges and ethical considerations in AI usage, empowering marketers to leverage AI responsibly and innovatively.

Actionable tactics you can apply after this session:

• Master the application of AI within a CMS to automate content creation and optimization
• Reduce hallucinations by "grounding" your data with the use of Generative AI
• Ensure content safety and wield AI responsibility in your content