Are you struggling to create content that resonates with your audience in today's rapidly changing media landscape? Learn how to craft culturally relevant stories that not only capture attention but also connect with your audience on a deeper level. In this session, you'll discover tried and true storytelling principles that will help you create content that stands out whether it's showing up in feed, the FYP, or shared in your customers' DMs.

Actionable tactics you can apply after this session:

• Key elements that help content breakthrough and stand out
• Create compelling stories that encourage users to activate their own communities
• Democratize your content strategy and show up authentically to your audience