Most marketers only scratch the surface of the data that analytics provides. But not all conversions are created the same, so sometimes it takes digging down another layer to truly understand if your marketing efforts are meeting your business and revenue goals.
 
In this session, Janet will share advanced integrations and data techniques to help you glean more from your analytics data.
 
Actionable tactics you can apply after this session:

• Implement ideas and methods to measure for all types of business goals
• Integrate offline marketing data with GA4
• Use different methods to pull reporting data beyond the interface