Digital marketers are constantly combing through data to figure out where to optimize and grow their business, while also trying to appease different stakeholder priorities. Without the right process in place, it is easy to fall into the rhythm of launching strategies that are not as successful as they can be. In this session, you will learn to build a thorough, data-backed test plan that will help you execute smart strategies, drive impactful results, and gain stakeholder buy-in.

Actionable tactics you can apply after this session:

• More effectively use data to find areas of focus for your marketing campaigns
• Better define KPIs to key stakeholders
• Apply best practices based on proven examples for data-backed marketing that drives results
• Walk away with a toolkit of templates that you can use at your company, including Project Plans, Sizing Documents, and Results Decks

Bonus: We'll also discuss what confidence really is and how you can build the skill of confidence in the workplace!