With SEO and Conversion Rate Optimization, there are endless opportunities to improve performance and a wide array of potential tasks to undertake. But where should you start? What should you prioritize? When should you double down? What should you eliminate?

In this session, learn how to cut through all the noise to focus on the SEO and CRO initiatives and activities that will achieve the greatest impact for your B2B business.

Actionable tactics you can apply after this session:

- Prioritize your SEO and CRO initiatives for maximum impact pursuant to a clear prioritization matrix

- Achieve quick, easy wins while concurrently taking "big swings" for longer-term seismic shifts in your results

- Identify where you should double-down (and where you should eliminate tasks)