It's no surprise that growth and creative marketers are often on opposite teams in organizations. However, learning to speak the numbers is critical for the long-term success of every marketer (yes, even brand and creative folks!). In this session, we will uncover through actionable tips and tricks, case studies, and anecdotes, the key to building a successful career as a creative in organizations focused on driving the bottom line.

Actionable tactics you can apply after this session:

• How to inspire your brand and creative teams to better collaborate with their growth partners
• Balancing art and science with five ways to turn a creative opportunity into a revenue opportunity
• How speak like a growth marketer while executing like a brand marketer