Matt Hertig is CEO and co-founder of ChannelMix, a revolutionary marketing revenue generation platform. Passionate about revealing the true value of marketing, Hertig leads ChannelMix in groundbreaking solutions without third-party cookies, earning recognition as a six-time honoree in the Inc. 5000 list of fastest-growing private companies. Under his guidance, the AI-driven Marketing Impact Modeling product has revolutionized data collection, saving clients millions in unproductive media spending while boosting sales. Beyond his impressive professional journey, Hertig is committed to fostering a vibrant company culture emphasizing communication, transparency, and innovation. As an engaging speaker and thought leader, he shares his wealth of experience, advocating for value beyond traditional metrics in the future of marketing.