Learn how to transform your lackluster personas into dynamic, living representations of your ideal customers through storytelling and creative techniques. Gone will be the days of doing big persona pushes, only for them to sit on a shelf collecting dust. Instead, bring your personas to life! We'll explore common pitfalls resulting in unused or unhelpful personas, as well as ways to turn them into living, breathing personas that evolve and ultimately breathe life into your marketing.

After this session, you'll be able to:

• Apply new tips and templates to bring your personas to life
• Avoid some of the common pitfalls that cause personas to sit on a shelf collecting dust
• Build personas that will enable your team to produce some groundbreaking marketing