Learn how to build and launch practical content reuse and optimization projects that make the most of every piece of content. You will walk out of the room with a list of tactics for boosting the performance of existing content, from simple practices like optimizing PDFs to organic-friendly formats to advanced techniques such as taxonomy-driven content personalization and targeting. You will also see some slides with dinosaurs on them ☺. 

Actionable tactics you can apply after this session:

• Create content inventories and programs that focus on your audience and their jobs to be done
• Build a content optimization and reuse practice with existing resources
• Help your team do advanced content optimization and reuse, such as conversion rate optimization, rapid organic content creation using existing assets, and organization-wide metadata and taxonomy governance