In this session, we’ll challenge a traditional content strategy and the place different content types may play. We'll start by discussing the merits of content sources like influencers, creators, UGC and content that forces you to create beyond the norm. By the end of this session, you'll have a better understanding of different ways you can create content and how to use it to create a cohesive content strategy that resonates with your audience. 

Actionable tactics you can apply after this session:

• Ability to rethink and assess how and if you should use influencers and creators for your brand
• Build a content ecosystem that will engage your audience across channels
• Embrace new ways to think about social-first content and building for your customer beyond social