In this session, you will discover the power of Retail Media investment. You will be introduced to the various channels and tactics that retailers provide to brands as a way of increasing visibility at point of purchase, and ultimately drive conversion activity. Throughout this session, you will learn best in class strategies for building successful Retail Media campaigns that support your brand marketing plans across the large landscape of mass national retailers. You will walk away with a roadmap that makes it simple to leverage these platforms to grow your business.

Actionable tactics you can apply after this session:

• Apply the core framework needed to introduce Retail Media as a key media channel for your business
• Increase your share of voice against competition across ecommerce platforms
• Understand how Retail Media fits within your larger marketing goals