In an industry overloaded with data, tools, algorithm changes, and a constantly evolving landscape, it's tough to know what to prioritize. Often, this leads SEO initiatives and strategies to be more reactive instead of proactive. In this session, Chris will show you how to shift to an offensive SEO mindset. This will help you better prioritize key initiatives, get stakeholder buy-in, and navigate a successful long-term SEO strategy.
 
Actionable tactics you can apply after this session:

• Identify new markets to break into
• Leverage SEO data around key recommendations 
• Utilize keyword segmentation to better inform your SEO strategy
• Build a framework for setting up SEO experiments