As marketers, we’re flooded with opportunities to communicate with our audiences. But what exactly should we be saying? How can you come up with new, interesting content that moves the needle? This session will help you generate ideas for content that are grounded in strategy.

Actionable tactics you can apply after this session:

• Execute a plan to generate research-driven content topics
• Lead a brainstorming exercise with your team
• Promote a constantly collaborative environment among strategic and creative thinkers

Who should attend? This session is for marketers who are responsible for generating content and want to do so with data on their side.