Sue Serna is the founder and CEO of Serna Social, a social media consulting agency focused on social media governance, risk, security and strategy. Sue is one of the nation’s top experts on social media safety and spent nearly nine years leading the global social media program for Cargill, one of the largest private companies in the United States. Sue pioneered many industry best practices that the world’s largest companies use to keep their social media footprints safe. In addition, Sue is an accomplished social media trainer and an established communicator with a passion for creating compelling content. In 2021, Sue was named to the National Institute for Social Media’s Advisory Committee, a role in which she continues to proudly serve today.