In this immersive workshop delivered by a dynamic SEO speaker, author, and strategist, Matthew Capala of Alphametic, you’ll learn the latest SEO tech, backlink, and measurement techniques to propel your online business from where you are to where you need to be.

From choosing the right SEO software to mastering modern strategies for futureproofed success, you’ll leave this session with the knowledge and tools needed to maximize your visibility on Google and increase revenue. Join Matthew for this deep-dive masterclass to get insights into his favorite SEO tactics from the trenches, including his extensive experience consulting leading brands, such as L’Oreal, Calvin Klein, and Novartis.

After this session, you’ll be able to:

• Learn the latest SEO software tools to perform a technical SEO audit of your website.
• Explore in-depth examples of the common technical roadblocks and how to fix them, such as redirects, canonicals, site speed, indexation, and hreflang
• Increase the authority of your domain by creating offsite content opportunities that will lead to better keyword rankings
• Identify and focus on 20% of the strategies that will drive 80% of results to develop a winning roadmap
• Leave this session with an actionable playbook for success and a checklist to keep you accountable