Often in business and in life, we do the same things over and over, expecting different results. The best innovators examined what already existed, questioned the status quo, and set out to change it. As marketers, we should be approaching our planning the same way. As 2024 planning begins, join Jenny Haggard from Spotify as she shares how she approaches planning, marketing, and creativity with a lens on curiosity and innovation.

You'll walk away from this session with:

• The four key areas to examine when going through planning
• 12 questions you can ask yourself and your team to elevate your ideas
• Brainstorming techniques to infuse creativity into your campaigns