Often, in both business and in life, we do the same things over and over, expecting different results. But the most successful innovators don't repeat what's already been done – they examine what exists, challenge the status quo, and reimagine it. As marketers, we should be approaching our strategy, campaigns, and projects the same way. As we kick off 2024, join Jenny Haggard from Spotify as she shares her approach to planning, marketing, and creativity with a lens on curiosity and innovation.

You'll walk away from this Keynote with:

- The four key areas to examine every time you begin a project or campaign

- Examples from Spotify's marketing campaigns that show you how to tap into culture

- 12 questions you can ask yourself and your marketing team to come up new ideas

- Tangible brainstorming techniques to infuse creativity into your campaigns, done in a group or solo