Artificial Intelligence is the biggest revolution in media and marketing since the printing press.  For marketers, AI can appear as a wolf in sheep’s clothing or the second coming.  This talk will share how marketers can leverage AI strategically with intention and purpose to accelerate innovation and productivity.

Actionable tactics you can apply after this session:

• Showcase a foundational understanding of what AI is and what it isn’t and debunk common myths about AI
• Understand how to optimize AI prompts for better outcomes
• Implement top AI tools that you and your team can start using today for greater efficiency