In this session, you will hear about why Retail Media is such a hot topic in the digital marketing landscape today and what it brings to the table for Brands, Retailers and Consumers alike. The session will also cover the different challenges brands need to navigate, with actionable and realistic recommendations on how to solve/adapt to those, to be able to fully leverage Retail Media's full potential & power

Actionable tactics & learnings you can apply after this session:

• What are the critical things that all organizations should adopt, to set themselves for success in Retail Media execution
• How to make choices & prioritize between the different Retail Media Networks today
• How to leverage Clean Rooms to leverage data, generate consumer insights & for full funnel measurements
• How you can integrate retail media into holistic media planning