Name
Unlocking the Power of Personalization: Increase Conversions by Mastering Email Segmentation and Opt-In Surveys
Date & Time
Wednesday, December 13, 2023, 3:15 PM - 4:00 PM
Lexi Boese
Description

Increasing the returning customer rate is a cost-effective way to increase revenue without increasing monthly advertising spend. Learn techniques to expand your email segmentation, captivate subscribers, and harness insights to supercharge email conversions.

After this session, you’ll be able to:

  • Optimize your email marketing to increase conversions
  • Understand the key pieces of a strong, hyper-segmented email marketing strategy
  • Identify KPIs that continue to improve your future email campaigns

Who should attend: The session is for eCommerce marketers who oversee or manage email marketing for a product-focused brand and want to fine-tune their email marketing strategy while increasing conversions.

Location Name
Room 1
Session Type
Breakout Session
Session Topic
Email