Increasing the returning customer rate is a cost-effective way to increase revenue without increasing monthly advertising spend. Learn techniques to expand your email segmentation, captivate subscribers, and harness insights to supercharge email conversions.

After this session, you’ll be able to:

• Optimize your email marketing to increase conversions
• Understand the key pieces of a strong, hyper-segmented email marketing strategy
• Identify KPIs that continue to improve your future email campaigns

Who should attend: The session is for eCommerce marketers who oversee or manage email marketing for a product-focused brand and want to fine-tune their email marketing strategy while increasing conversions.