It's well known that there’s a growing interest in generative AI and this presentation will tackle how it can be used to improve your image-based marketing. We’ll discuss the state of AI right now; dive into specific AI methods that can provide insight into consumer engagement with image-based social media (e.g., Instagram, etc.);  and explore how AI and functional magnetic resonance imaging (fMRI) data can help us choose the perfect image.

Actionable tactics you can apply after this session:

• Understand AI and how it can effectively improve marketing
• Take evidence-based steps to improving your visual marketing
• Evaluate potential AI solutions to optimizing your marketing content