Up against copycat competitors, regurgitating robots, and an endless number of “experts” competing for audience attention, it’s easy for our ideas to get lost in a sea of content sameness, depriving them of their impact.

This session shares a method for identifying your marketing content’s primary source of value and assessing its level of originality, allowing you to plot a path out of the endless hamster wheel of commodity content creation, and toward creating differentiated, memorable, and impactful content marketing.

After this session, you’ll be able to:

- Know the characteristics of the most impactful content

- Identify and optimize the source of your content’s value

- Gauge and improve the originality of your ideas