Just like "the plastics" from Mean Girls knew what it took to be cool, you'll learn tips and tricks to keep your digital marketing strategies relevant and customers engaged! By using tools you already have in your current martech stack, you'll learn how you can streamline customer service inquiries, optimize website visitor experience, automate email campaigns and segment your existing customer data to drive more sales.

Actionable tactics you can apply after this session:

• Use timely marketing automation tips to improve the customer experience on your website
• Leverage ideas for automated email campaigns that engage audiences
• Use your own data to drive more sales