The average conversion rate on a brand’s website is only 1.7%*

We can do better.

In this session, we’ll discuss what makes website copy actually convert. You’ll be introduced to copywriting hooks, frameworks, and consumer psychology trends proven to increase performance. We’ll discuss some of the biggest reasons why your landing pages aren’t generating leads (and how to course correct).

Then, we’ll introduce how AI tools, like ChatGPT and Bard, can be used to create more content, in less time, with a higher return.

Lastly, we’ll touch on how to ensure that, despite using AI, we still sound like humans.

Actionable tactics you can apply after this session:

- Audit your existing website content and identify areas for improvement

- Use prompt templates in ChatGPT, Bard

- Apply ready-to-use copy frameworks for website, email, and social media

Source: 2023, Rule Analytics, Average Conversion Rate by Industry and Marketing Source