Everyone understands the power of personalization and the upside of creating that 1 to 1 connection with your customers online. But the path to get there can have its obstacles. Do I have the right tools? Where does this content come from? What channels do I focus on? How do I navigate our data privacy requirements? Join Sitecore and AgencyQ as we explore the top 5 keys to success for marketers looking to create more impactful digital experiences through personalization.

Actionable tactics you can apply after this session:

• Plan ahead in the following areas: Content, Technology, Data, People, Process.
• Get to know your users and understand how to manage the governance of their data.
• Build a test-for-results culture