Name
Navigating the Road to Personalization: Top 5 Keys to Success
Date & Time
Tuesday, October 17, 2023, 10:15 AM - 10:45 AM
Rick Bauer Laurie Breen
Description

Everyone understands the power of personalization and the upside of creating that 1 to 1 connection with your customers online. But the path to get there can have its obstacles. Do I have the right tools? Where does this content come from? What channels do I focus on? How do I navigate our data privacy requirements? Join Sitecore and AgencyQ as we explore the top 5 keys to success for marketers looking to create more impactful digital experiences through personalization.

Actionable tactics you can apply after this session:

  • Plan ahead in the following areas: Content, Technology, Data, People, Process.
  • Get to know your users and understand how to manage the governance of their data.
  • Build a test-for-results culture
Location Name
Room 2
Session Type
30-minute Breakout
Sponsored by