Digital Summit Chicago Agenda

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Wednesday, April 3, 2024

Conference Agenda

Wednesday, April 3, 2024

12:00 PM - 1:00 PM
Registration Opens | Networking Lunch & Exhibits  Networking   
1:00 PM - 1:15 PM
Emcee Kickoff  Opening Remarks   
1:15 PM - 2:15 PM
Keynote Session  Keynote   
2:15 PM - 2:30 PM
15-minute Passing Break  Networking   
2:30 PM - 3:15 PM
Prove It! Unleashing the Power of Analytics to Showcase the Value of Your Digital Marketing EffortsMike L'Hommedieu, US FoodsMike L'HommedieuBreakout SessionData & AnalyticsRoom 1Climber
Content First Omnichannel Planning That Advances the Customer Journey and Drives More Revenue Patty Radford Henderson, AnnumPatty Radford HendersonBreakout SessionContentRoom 2Climber
Next Gen SEO: How to Survive The AI-pocolypseRachel Hernandez, The HOTHRachel HernandezBreakout SessionSEORoom 3Climber
3:15 PM - 3:30 PM
15-minute Passing Break  Networking   
3:30 PM - 4:15 PM
Mastering Topic Ideation: Think Like a User, Rank Like a Pro!Ashley Segura, ContentYumAshley SeguraBreakout SessionSEORoom 1Climber
Three Keys to Mastering B2B Email Like a Jazz MusicianCliff Seal, SalesforceCliff SealBreakout SessionEmailRoom 2Climber
Lush Cosmetics Case Study: Embracing Social and Ethical Responsibility in the Digital Age for an Optimistic FutureErica Vega, Lush CosmeticsErica VegaBreakout SessionSocial MediaRoom 3Climber
4:15 PM - 4:30 PM
15-minute Passing Break  Networking   
4:30 PM - 5:15 PM
Breakout SessionSharanya Ravichandran, JPMorgan ChaseSharanya RavichandranBreakout Session Room 1 
The Modern CMO Playbook for 2024 Obele (Brown-West) Hinsley, TracerObele (Brown-West) HinsleyBreakout Session Room 2Maven
Podcast Strategist, Producer, Host, Audio Engineer and Marketer? With AI, Yes, You Can Do It All and Here’s HowBrent Bowen, Sparkcade MarketingBrent BowenBreakout SessionAIRoom 3Climber
5:15 PM - 6:15 PM
Networking Reception & Exhibits  Networking   

Thursday, April 4, 2024

9:00 AM - 10:00 AM
Keynote SessionJennifer Healan, McDonald'sJennifer HealanKeynote   
10:00 AM - 10:30 AM
30-minute Networking Break  Networking   
10:30 AM - 11:15 AM
How to Prioritize B2B SEO and Conversion Optimization Tasks for Maximum ImpactTom Shapiro, Stratabeat, Inc.Tom ShapiroBreakout SessionSEORoom 1Climber
A Three Step Process for Integrating AI in Your Content MarketingRobert Rose, The Content AdvisoryRobert RoseBreakout SessionAIRoom 2Climber
Build Your Personal Brand: Elevate Your Career and Boost Your ConfidenceSheena Hakimian, Condé NastSheena HakimianBreakout Session Room 3Fundamental
11:15 AM - 11:30 AM
15-minute Passing Break  Networking   
11:30 AM - 12:15 PM
Your Website Copy Sucks: How to Use AI to Write Content That ConvertsHannah Gerstner, CreativeOneHannah GerstnerBreakout SessionContentRoom 1Climber
Prioritize Brand Safety in 2024: Conducting Effective Social Media AuditsSue Serna, Serna SocialSue SernaBreakout SessionSocial MediaRoom 2 
Fueling Conversions & Sustainable Growth with Data-Driven Growth Funnel AnalysisTobe Matthias, GoogleTobe MatthiasBreakout SessionData & AnalyticsRoom 3Climber
12:15 PM - 1:15 PM
Networking Lunch & Exhibits  Networking   
1:15 PM - 2:00 PM
Strategic Sparks: Nurture Daily Creativity in Content Creation Mike Brennan, Daily Creative HabitMike BrennanBreakout SessionCreativityRoom 1Climber
Ditch the Flawed Metrics: A Better Way to Prove ROI with InfluencersCourtney Spritzer, SocialflyCourtney SpritzerBreakout SessionInfluencerRoom 2 
Breakout Session  Breakout SessionInfluencerRoom 3 
2:00 PM - 2:15 PM
15-minute Passing Break  Networking   
2:15 PM - 3:45 PM
Session Information Coming Soon  Breakout Session   
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