Digital Summit Orlando Agenda

Pre-Conference Masterclasses

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Monday, February 26, 2024

Conference Agenda

Monday, February 26, 2024

12:00 PM - 1:00 PM
Registration Opens | Networking Lunch & ExhibitsNetworking      
1:00 PM - 1:15 PM
Emcee KickoffOpening Remarks  Michael AlbaneseMichael Albanese, Comedian, Writer & Producer  
1:15 PM - 2:15 PM
What’s the Big Idea? Creating Content That Makes an ImpactKeynote  Melanie DezielMelanie Deziel, The Creator Kitchen  
2:15 PM - 2:30 PM
15-minute Passing BreakNetworking      
2:30 PM - 3:15 PM
How to Use Influencers & UGC to Step Up Your Organic Content GameBreakout SessionRoom 1InfluencerKate LoffioKate Loffio, Stuffed Puffs® Filled Marshmallows Climber
Ignite Your Inbox: 10 Proven Tactics to Maximize Clicks in Every EmailBreakout SessionRoom 2EmailAlexandra PalauAlexandra Palau, All About Email Marketing Climber
10X Your Website Conversions Using the “Funnel GPT” AI PlaybookBreakout SessionRoom 3Lead GenJohnny Hughes Tina FlemingJohnny Hughes, Zillas
Tina Fleming, Avenue Z		 Climber
3:15 PM - 3:30 PM
15-minute Passing BreakNetworking      
3:30 PM - 4:15 PM
The AI Revolution Is Here So Make It Work for You: A Guide for Leveraging AI Tools Effectively NOWBreakout SessionRoom 1AISharon HarrisSharon Harris, The Sharon Harris Collective LLC Climber
Leveraging Data Analysis and AI Processing to Implement the Customer JourneyBreakout SessionRoom 2Data & AnalyticsSok VerderySok Verdery, DashHound - A Comporium Technology  
Swipe to Success: Nailing the Social Media Storytelling Game in 2024Breakout SessionRoom 3Social MediaDerek K. HubbardDerek K. Hubbard, Southwest Airlines Climber
4:15 PM - 4:30 PM
15-minute Passing BreakNetworking      
4:30 PM - 5:15 PM
Optimize Your Brand Advertising Using the “CMO” ScorecardBreakout SessionRoom 1Data & AnalyticsTy HeathTy Heath, LinkedIn Climber
Engage, Don't Interrupt: How to Authentically Connect in the New Era of Social Media AdsBreakout SessionRoom 2Social MediaBrittany WardBrittany Ward, The 21st Agency Maven
How to Market Yourself for Promotion: Master the Art of Self-Advocacy in the WorkplaceBreakout SessionRoom 3Personal BrandingVeronica RomneyVeronica Romney, Rainmaker Residency™ Maven
5:15 PM - 6:15 PM
☀️ Networking Reception & Puppy Cuddle Break 🐾Networking    ☀️ Networking Reception & Puppy Cuddle Break 🐾 

Tuesday, February 27, 2024

9:00 AM - 10:00 AM
The ABCCs of Marketing: Reimagine the Basics for Your Most Creative Marketing Plans Yet Keynote  Jenny HaggardJenny Haggard, Spotify 
10:00 AM - 10:30 AM
30-minute Networking BreakNetworking     
10:30 AM - 11:15 AM
Human-Centered Marketing: Creating Standout Content to Connect & ConvertBreakout SessionRoom 1ContentCari O'BrienCari O'Brien, Custom Content Solutions LLCClimber
Swipe Right on Data-Driven Marketing: Leveraging Data to Create More Powerful Stories that Move the NeedleBreakout SessionRoom 2Data & AnalyticsMichael KayeMichael Kaye, OkCupidMaven
Navigate the 7 Deadly Sins of Internal Linking and Boost Your RankingsBreakout SessionRoom 3SEOGrant SimmonsGrant Simmons, InLinksClimber
11:15 AM - 11:30 AM
15-minute Passing BreakNetworking     
11:30 AM - 12:15 PM
How to Leverage Thought Leadership Strategies to Boost Google RankingsBreakout SessionRoom 1SEOKent LewisKent Lewis, Anvil UnlimitedMaven
Solving the Content Crisis: Content Creation & Delivery to Enable Personalized Experiences at ScaleBreakout SessionRoom 2ContentBrandon BrunoBrandon Bruno, SitecoreClimber
NEW Email Tips You Need to Know!Breakout SessionRoom 3EmailJay SchwedelsonJay Schwedelson, SubjectLine.comClimber
12:15 PM - 1:15 PM
Networking Lunch & ExhibitsNetworking     
1:15 PM - 2:00 PM
The eCommerce Balancing Act in 2024: How to Maximize Innovation While Minimizing Risk Breakout SessionRoom 1EcommerceJennifer PetersJennifer Peters, OllyClimber
Mastering Digital Branding: Strategies for Online SuccessBreakout SessionRoom 2BrandingJuntae DeLaneJuntae DeLane, DIGITAL DELANEMaven
Cut the BS: B2B Influencer Marketing Strategies That Actually WorkBreakout SessionRoom 3InfluencerAshley ZeckmanAshley Zeckman, OnalyticaClimber
2:00 PM - 2:15 PM
15-minute Passing BreakNetworking     
2:15 PM - 3:00 PM
Authentically Tell Your Brand StoryBreakout SessionRoom 1StorytellingTyler FarnsworthTyler Farnsworth, CampfireFundamental
Leverage LinkedIn to 10x your Personal BrandBreakout SessionRoom 2Social MediaZuri GodfreyZuri Godfrey, GoogleClimber
Funny You Should Post That: Unleash Your Inner Comedian OnlineBreakout SessionRoom 3 Michael AlbaneseMichael Albanese, Comedian, Writer & Producer 
3:00 PM - 3:15 PM
15-minute Passing BreakNetworking     
3:15 PM - 4:00 PM
From Feed to FYP: Crafting Culturally Relevant Stories that Work and WinBreakout SessionRoom 1Social MediaLaura WilsonLaura Wilson, Weber Shandwick 
Breakout SessionBreakout SessionRoom 2    
Just ask Travis and Taylor…Master Your Digital Voice: Bypass Your Competitors and Win Every Time Breakout SessionRoom 3AINicki SnyderNicki Snyder, American Road Group 
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