Digital Summit Las Vegas Agenda

Pre-Conference Masterclasses

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Wednesday, March 13, 2024

Conference Agenda

Wednesday, March 13, 2024

12:00 PM - 1:00 PM
Registration Opens | Networking Lunch & ExhibitsNetworking      
1:00 PM - 1:15 PM
Emcee KickoffOpening Remarks  Michael AlbaneseMichael Albanese, Comedian, Writer & Producer  
1:15 PM - 2:15 PM
Opening KeynoteKeynote  Beverly JacksonBeverly Jackson, Zillow  
2:15 PM - 2:30 PM
15-minute Passing BreakNetworking      
2:30 PM - 3:15 PM
Breakout SessionBreakout SessionRoom 1ContentJessica SeibJessica Seib, Rolling Stone  
How to Leverage Thought Leadership Strategies to Boost Google RankingsBreakout SessionRoom 2SEOKent LewisKent Lewis, Anvil Unlimited Maven
Thinking Like a FuturistBreakout SessionRoom 3Consumer BehaviorJennifer BraceJennifer Brace, Ford Motor Company Fundamental
3:15 PM - 3:30 PM
15-minute Passing BreakNetworking      
3:30 PM - 4:15 PM
Reimagining Content: Step Outside the Status Quo and Build a Multi-Audience, Multi-Channel Strategy with Influencers, UGC and Social-First ContentBreakout SessionRoom 1ContentNycole HamptonNycole Hampton, GoodRx Maven
From Feed to FYP: Crafting Culturally Relevant Stories that Work and WinBreakout SessionRoom 2Social MediaLaura WilsonLaura Wilson, Weber Shandwick  
The Secret Sauce: How to Increase Web ConversionsBreakout SessionRoom 3 Elise GrosdidierElise Grosdidier, WallyGrow Fundamental
4:15 PM - 4:30 PM
15-minute Passing BreakNetworking      
4:30 PM - 5:15 PM
Creating Profitability for Your eCommerce EffortsBreakout SessionRoom 1ContentAshley NelsonAshley Nelson, Estee Lauder Maven
Embracing AI in Creative Design: New Ways to Design Your FutureBreakout SessionRoom 2AIJason HufferJason Huffer, The Venetian Climber
Swipe to Success: Nailing the Social Media Storytelling Game in 2024Breakout SessionRoom 3StorytellingDerek K. HubbardDerek K. Hubbard, Southwest Airlines Climber
5:15 PM - 6:00 PM
Networking Reception & ExhibitsNetworking      

Thursday, March 14, 2024

9:00 AM - 10:00 AM
Keynote SessionKeynote  Marcus CollinsMarcus Collins, University of Michigan 
10:00 AM - 10:30 AM
30-minute Networking BreakNetworking     
10:30 AM - 11:15 AM
Human-Centered Marketing: Creating Standout Content to Connect & ConvertBreakout SessionRoom 1ContentCari O'BrienCari O'Brien, Custom Content Solutions LLCClimber
Impactful Lead Generation through Deeper B2B Customer-Brand ConnectionBreakout SessionRoom 2Lead GenEricka KurtzEricka Kurtz, WEX Inc 
Breakout SessionBreakout SessionRoom 3    
11:15 AM - 11:30 AM
15-minute Passing BreakNetworking     
11:30 AM - 12:15 PM
Building a Successful Brand Strategy: A Deep Dive into Dynamic Marketing Tactics Breakout SessionRoom 1BrandingCarley GauthierCarley Gauthier, Live Nation Special EventsMaven
Tips for Knowing When & Why to Jump on a Social TrendBreakout SessionRoom 2Social MediaNicolle LopezNicolle Lopez, AmtrakClimber
Sustainable Digital Content: The Art of Refresh and RepurposeBreakout SessionRoom 3ContentMeredith HowardMeredith Howard, Deloitte 
12:15 PM - 1:15 PM
Networking Lunch & ExhibitsNetworking     
1:15 PM - 2:00 PM
Breakout SessionBreakout SessionRoom 1 Jerri HelmsJerri Helms, HarperCollins Publishing 
Influence Unleashed: Mastering the Art of Casting and Vetting Social Media InfluencersBreakout SessionRoom 2Social MediaJessica DoveJessica Dove, MGM Resorts InternationalFundamental
Unleash the Power of Self-Promotion for Your Marketing Career GrowthBreakout SessionRoom 3Personal BrandingUpasna GautamUpasna Gautam, CNNClimber
2:00 PM - 2:15 PM
15-minute Passing BreakNetworking     
2:15 PM - 3:00 PM
Leverage Email Automation to Boost Your Sales Team’s Closing Success Breakout SessionRoom 1EmailKevin SnowKevin Snow, Time On TargetClimber
Is Your Social Strategy Working? A 3-Step Analysis Method to Improve ROI with a Social Media AuditBreakout SessionRoom 2Social MediaChristina MilanowskiChristina Milanowski, Christina Milanowski, Curious PlotClimber
Breakout SessionBreakout SessionRoom 3    
3:00 PM - 3:15 PM
15-minute Passing BreakNetworking     
3:15 PM - 4:00 PM
Breakout SessionBreakout SessionRoom 1    
Breakout SessionBreakout SessionRoom 2    
Breakout SessionBreakout SessionRoom 3    
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