Digital Summit Raleigh Agenda

Monday, November 13, 2023
9:00 AM - 9:15 AM   Emcee Opening KickoffMichael AlbaneseMichael Albanese, Comedian, Writer & Producer
9:15 AM - 10:15 AMFeatured Speaker  Are We There Yet?David ShingDavid Shing, Shingy
10:15 AM - 10:45 AM   30-minute Networking Break  
10:45 AM - 11:30 AMBreakout SessionRoom 1SEOThe Keys to Your Future Search Strategy: The Impact of A.I. and Google’s Money MotivationsDaniel RussellDaniel Russell, Go Fish Digital
10:45 AM - 11:30 AMBreakout SessionRoom 2LeadershipActivate Your Confidence with Only 50% of the Answers and Feel Ready EnoughLauren BeaneLauren Beane, Cisco Systems, Inc.
10:45 AM - 11:30 AMBreakout SessionRoom 3Lead GenBuild a Lead Generation Machine That Gets Results with AITodd LaireTodd Laire, LAIRE Digital Agency
11:30 AM - 12:30 PM   Lunch | Day 1  
12:30 PM - 2:00 PMMasterclassRoom 1ContentBeyond Keywords: Mastering the Art of Visibility in the Age of AI-Driven ContentHannah McNaughtonHannah McNaughton, Metric Marketing
12:30 PM - 2:00 PMMasterclassRoom 2SEORank Higher on Google: Your Playbook for Effective Content, Site Optimization, and Link BuildingGreg GiffordGreg Gifford, SearchLab
12:30 PM - 1:15 PMBreakout SessionRoom 3BrandingPersona Non Grata: Breathe Life into Unused Personas to Create Groundbreaking Marketing CampaignsSuzy BushmanSuzy Bushman, 97th Floor
1:15 PM - 1:30 PM   15-minute Networking Break  
1:30 PM - 2:00 PM30-minute BreakoutRoom 3Leadership3 Proven Career Paths For Marketers Aspiring To Make Multi-Six-Figures in 2024Veronica RomneyVeronica Romney, Rainmaker Residency™
2:00 PM - 2:15 PM   15-minute Networking Break  
2:15 PM - 3:45 PMMasterclassRoom 1ContentCraft, Convert, Critique: The Cycle of Successful Content CreationHannah McNaughtonHannah McNaughton, Metric Marketing
2:15 PM - 3:45 PMMasterclassRoom 2SEODominate Local SEO: Your Playbook for Impactful Google Business Profiles and Customer ReviewsGreg GiffordGreg Gifford, SearchLab
2:15 PM - 3:00 PMBreakout SessionRoom 3Product MarketingHarnessing Technology to Accelerate Product-led Adoption in the Digital AgeBoma Tai-OsagbemiBoma Tai-Osagbemi, HelloFresh
3:00 PM - 3:15 PM   15-minute Networking Break  
3:15 PM - 3:45 PM30-minute BreakoutRoom 3Social MediaIs Your Social Strategy Working? A 3-Step Analysis Method to Improve ROI with a Social Media AuditChristina MilanowskiChristina Milanowski, Christina Milanowski, Curious Plot
3:45 PM - 4:00 PM   15-minute Networking Break  
4:00 PM - 4:45 PMBreakout SessionRoom 1SEOEverything You Need to Know About A.I. and What You Should Do About ItDaniel RussellDaniel Russell, Go Fish Digital
4:00 PM - 4:45 PMBreakout SessionRoom 2Data & AnalyticsOptimize Your Brand Advertising Using the “CMO” ScorecardTy HeathTy Heath, LinkedIn
4:00 PM - 4:45 PMBreakout SessionRoom 3StreamingCatching the Stream: How Marketers Can Flow with Audiences from Linear to Digital TVNate Shapiro Faye TrapaniNate Shapiro, Amazon Ads
Faye Trapani, Amazon Ads
4:45 PM - 5:45 PM   Opening Reception, hosted by DashHound - A Comporium Technology  
Tuesday, November 14, 2023
9:00 AM - 10:00 AMFeatured Speaker  The ABCCs of Marketing: Reimagine the Basics for Your Best Marketing Plans YetJenny HaggardJenny Haggard, Spotify
10:00 AM - 10:15 AM   15-minute Networking Break  
10:15 AM - 10:45 AM30-minute BreakoutRoom 1BrandingSpeak Your Superpower: How to Brag About Your WorkChristine Den HerderChristine Den Herder, Amazon
10:15 AM - 10:45 AM30-minute BreakoutRoom 2Content10x Your Marketing: Supercharge Your Content Creation with Advanced AI TechniquesMaritza TobonMaritza Tobon, Unruly Media Group
10:15 AM - 10:45 AM30-minute BreakoutRoom 3Social MediaFunny You Should Post That: Unleash Your Inner Comedian OnlineMichael AlbaneseMichael Albanese, Comedian, Writer & Producer
10:45 AM - 11:00 AM   15-minute Networking Break  
11:00 AM - 12:30 PMMasterclassRoom 1Data & AnalyticsMaking Google Analytics 4 Part of the TeamColleen HarrisColleen Harris, Ansira
11:00 AM - 12:30 PMMasterclassRoom 2Social MediaMastering Social Media Audits: Unlock the Power of Data-Driven StrategiesLauren TeagueLauren Teague, FanWagn
11:00 AM - 11:45 AMBreakout SessionRoom 3AIUsing AI Methods to Transform Visual MarketingBill RandBill Rand, NC State University
11:45 AM - 12:00 PM   15-minute Networking Break  
12:00 PM - 12:30 PM30-minute BreakoutRoom 3ContentRecycle, Reuse, and Reclaim Your Calm: Practical Content Reuse and OptimizationAnna McHughAnna McHugh, Red Hat
12:30 PM - 1:30 PM   Lunch | Day 2  
1:30 PM - 3:00 PMMasterclassRoom 1Data & AnalyticsUsing GA4 to Show the Value of Digital MarketingColleen HarrisColleen Harris, Ansira
1:30 PM - 3:00 PMMasterclassRoom 2Social MediaAmplify and Atomize on Social: Use AI to turn a Single Idea into a Month's Worth of ContentLauren TeagueLauren Teague, FanWagn
1:30 PM - 2:15 PMBreakout SessionRoom 3CreativityScaling SEO with Templated Content that Google LovesDale BertrandDale Bertrand, Fire&Spark
2:15 PM - 2:30 PM   15-minute Networking Break  
2:30 PM - 3:00 PM30-minute Breakout SEOFull-funnel SEO: How to Use SEO to Drive More Than Just TrafficGraham BargeronGraham Bargeron, Revenomics, Formerly Lowes
3:00 PM - 3:15 PM   15-minute Networking Break  
3:15 PM - 4:00 PMBreakout SessionRoom 1Social MediaAmplify Your Brand Executive’s LinkedIn Presence and Drive Brand TrustCasey HallCasey Hall, Lumberjack Social
3:15 PM - 4:00 PMBreakout SessionRoom 2EmailAll NEW Data-Based Email Marketing Tips to Drive Stronger ROI Right NOWJay SchwedelsonJay Schwedelson, SubjectLine.com
3:15 PM - 4:00 PMBreakout SessionRoom 3SEOSEO for Revenue: Grow Your Business, Not Just Your RankingsDale BertrandDale Bertrand, Fire&Spark