Digital Summit Philadelphia Agenda

Monday, October 16, 2023
9:00 AM - 9:15 AM   Emcee Opening KickoffMichael AlbaneseMichael Albanese, Comedian, Writer & Producer
9:15 AM - 10:15 AMFeatured Speaker  The Death of Marketing AttributionRand FishkinRand Fishkin, SparkToro
10:15 AM - 10:45 AM   30-minute Networking Break  
10:45 AM - 11:30 AMBreakout SessionRoom 1ContentContent-First Omnichannel PlanningPatty Radford HendersonPatty Radford Henderson, Annum
10:45 AM - 11:30 AMBreakout SessionRoom 2SEOUnleashing the Power of Voice Search to Boost Your Brand's Discoverability!Jerri HelmsJerri Helms, HarperCollins Publishing
10:45 AM - 11:30 AMBreakout SessionRoom 3Lead GenBuild a Lead Generation Machine That Gets Results with AITodd LaireTodd Laire, LAIRE Digital Agency
11:30 AM - 12:30 PM   Lunch Break | Day 1  
12:30 PM - 2:00 PMMasterclassRoom 1BrandingBuild a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience RefinementKate DiLeoKate DiLeo, Brand Trifecta
12:30 PM - 1:15 PMBreakout SessionRoom 2ContentProgram B2C Social Content Across Channels to Advance the Customer Journey and Drive More RevenuePatty Radford HendersonPatty Radford Henderson, Annum
12:30 PM - 1:15 PMBreakout SessionRoom 3AIIs Generative AI Essential to Your Marketing Strategy? Applying Product Thinking to Effectively Evaluate Emerging TechnologiesBilly CollinsBilly Collins, Wipfli LLP
1:15 PM - 1:30 PM   15-minute Passing Break  
1:30 PM - 2:00 PM30-minute BreakoutRoom 3Data & AnalyticsHow to Build an Impactful, Data-Backed Digital Marketing CampaignSheena HakimianSheena Hakimian, Condé Nast
2:00 PM - 2:15 PM   15-minute Passing Break  
2:15 PM - 3:45 PMMasterclassRoom 1BrandingStop Telling Stories! Create Brand Conversations That Actually Convert with The Brand TrifectaKate DiLeoKate DiLeo, Brand Trifecta
2:15 PM - 3:00 PMBreakout SessionRoom 3SEOSEO: How To Start Playing Offense Instead Of DefenseChris LongChris Long, Go Fish Digital
2:15 PM - 3:45 PM Room 4 Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends  
3:00 PM - 3:15 PM   15-minute Networking Break  
3:15 PM - 3:45 PM30-minute BreakoutRoom 3BrandingSpeak Your Superpower: How to Brag About Your WorkChristine Den HerderChristine Den Herder, Amazon
3:45 PM - 4:00 PM   15-minute Passing Break  
4:00 PM - 4:45 PMBreakout SessionRoom 1Lead GenRetail Media Tactics that Extend Your Brand Presence and Amplify ConversionMollie KehoeMollie Kehoe, BrandVerge
4:00 PM - 4:45 PMBreakout SessionRoom 2ContentWork Your Assets Off: Build with Content Distribution in Mind for More Impact with Less EffortPurna VirjiPurna Virji, LinkedIn
4:00 PM - 4:45 PMBreakout SessionRoom 3SEOHow to Increase Your Organic Traffic by 7,235.7%Tom ShapiroTom Shapiro, Stratabeat, Inc.
4:45 PM - 5:45 PM   Opening Reception, hosted by Wipfli Digital  
Tuesday, October 17, 2023
9:00 AM - 10:00 AMFeatured Speaker  How to Survive and Thrive as a Creative in a Growth OrganizationMallorie RosenbluthMallorie Rosenbluth, Meta
10:00 AM - 10:15 AM   15-minute Passing Break  
10:15 AM - 10:45 AM30-minute BreakoutRoom 1Lead GenThe Secret Sauce: How to Increase Web ConversionsElise GrosdidierElise Grosdidier, WallyGrow
10:15 AM - 10:45 AM30-minute BreakoutRoom 2 Navigating the Road to Personalization: Top 5 Keys to SuccessRick Bauer Laurie BreenRick Bauer, SiteCore
Laurie Breen, agencyQ
10:15 AM - 10:45 AM30-minute BreakoutRoom 3ContentStrategic Brainstorming Practices to Generate Impactful and Data-Drive Content IdeasCaroline SlavinCaroline Slavin, MMGY Global
10:45 AM - 11:00 AM   15-minute Passing Break  
11:00 AM - 12:30 PMMasterclassRoom 1SEOContent, Conversion, and Credibility for Your 2023 SEO StrategyMathew CapalaMathew Capala, Alphametic
11:00 AM - 12:30 PMMasterclassRoom 2VideoCracking the Code of YouTube: Search & Content Strategies for Business SuccessDesiree MartinezDesiree Martinez, All-In-One Social Media
11:00 AM - 11:45 AMBreakout SessionRoom 3Data & AnalyticsNavigating Uncertainties of Your Career Journey and Becoming AgileCasey HallCasey Hall, Lumberjack Social
11:45 AM - 12:00 PM   15-minute Passing Break  
12:00 PM - 12:30 PM30-minute BreakoutRoom 3Lead GenBeyond Transactions: Acquire and Retain Loyal Customers through Personalized ExperiencesJocelyn MeriscaJocelyn Merisca, Delta Air Lines
12:30 PM - 1:30 PM   Lunch Break | Day 2  
1:30 PM - 3:00 PMMasterclassRoom 1SEOTech Tools, Backlinks, and Measurement for Your 2023 SEO StrategyMathew CapalaMathew Capala, Alphametic
1:30 PM - 3:00 PMMasterclassRoom 2VideoMaximizing Video Potential: Strategies for Effective Content Creation and Sales ConversionsDesiree MartinezDesiree Martinez, All-In-One Social Media
1:30 PM - 2:15 PMBreakout SessionRoom 3Social MediaAmplify Your Brand Executive’s LinkedIn Presence and Drive Brand TrustCasey HallCasey Hall, Lumberjack Social
2:15 PM - 2:30 PM   15-minute Passing Break  
2:30 PM - 3:00 PM30-minute BreakoutRoom 1Social MediaFunny You Should Post That: Unleash Your Inner Comedian OnlineMichael AlbaneseMichael Albanese, Comedian, Writer & Producer
3:00 PM - 3:15 PM   15-minute Networking Break  
3:15 PM - 4:00 PMBreakout SessionRoom 1BrandingCreating Genuine Conversations to Build Lifelong Customer Loyalty: AI and Behavioral-based Tactics that WorkMartine CadetMartine Cadet, Kaderique Consulting Group, LLC
3:15 PM - 4:00 PMBreakout SessionRoom 2VideoProduce 12 Types of Videos that’ll Amplify Your Social Media Strategy and PresenceDerek DiennerDerek Dienner, MAKE films
3:15 PM - 4:00 PMBreakout SessionRoom 3ContentRecycle, Reuse, and Reclaim Your Calm: Practical Content Reuse and OptimizationAnna McHughAnna McHugh, Red Hat