Digital Summit Dallas Agenda

Tuesday, December 12, 2023
9:00 AM - 9:15 AM   Emcee Opening KickoffMichael AlbaneseMichael Albanese, Comedian, Writer & Producer  
9:15 AM - 10:15 AMFeatured Speaker  The New Marketing Mindset: Marketing to the Customer of the Future, TodayBrian SolisBrian Solis, ServiceNow  
10:15 AM   30-minute Networking Break    
10:45 AM - 11:30 AMBreakout SessionRoom 1Data & AnalyticsOptimize Your Brand Advertising Using the “CMO” ScorecardTy HeathTy Heath, LinkedIn  
10:45 AM - 11:30 AMBreakout SessionRoom 2SEOSEO for Revenue: Grow Your Business, Not Just Your RankingsDale BertrandDale Bertrand, Fire&Spark  
10:45 AM - 11:30 AMBreakout SessionRoom 3Data & AnalyticsRIP Attribution: Navigating the Future of Marketing MeasurementMatt HertigMatt Hertig, ChannelMixRIP Attribution: Navigating the Future of Marketing Measurement 
11:30 AM - 12:30 PM   Lunch | Day 1    
12:30 PM - 2:00 PMMasterclassRoom 1VideoCracking the Code of YouTube: Search & Content Strategies for Business SuccessDesiree MartinezDesiree Martinez, All-In-One Social Media  
12:30 PM - 2:00 PMMasterclassRoom 2BrandingBuild a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience RefinementKate DiLeoKate DiLeo, Brand Trifecta  
12:30 PM - 1:15 PMBreakout SessionRoom 3AI10X Your Website Conversions Using the “Funnel GPT” AI PlaybookJohnny Hughes Tina FlemingJohnny Hughes, Zillas
Tina Fleming, Avenue Z		  
1:15 PM - 1:30 PM   15-minute Passing Break    
1:30 PM - 2:00 PM30-minute BreakoutRoom 2Social MediaFunny You Should Post That: Unleash Your Inner Comedian OnlineMichael AlbaneseMichael Albanese, Comedian, Writer & Producer  
2:00 PM - 2:15 PM   15-minute Passing Break    
2:15 PM - 3:45 PMMasterclassRoom 1VideoMaximizing Video Potential: Strategies for Effective Content Creation and Sales ConversionsDesiree MartinezDesiree Martinez, All-In-One Social Media  
2:15 PM - 3:45 PMMasterclassRoom 2BrandingStop Telling Stories! Create Brand Conversations That Actually Convert with The Brand TrifectaKate DiLeoKate DiLeo, Brand Trifecta  
2:15 PM - 3:00 PMBreakout SessionRoom 3AIDeliver Human-Centered, AI-Powered Personalization to Drive Conversions & Meaningful Connections Dr. Kyle AllisonDr. Kyle Allison, The Doctor of Digital Strategy  
3:00 PM - 3:15 PM   15-minute Networking Break    
3:15 PM - 3:45 PM30-minute BreakoutRoom 3Marketing OperationsBuild and Leverage a Digital Marketing Success Plan™Corey MorrisCorey Morris, Voltage  
3:45 PM - 4:00 PM   15-minute Passing Break    
4:00 PM - 4:45 PMBreakout SessionRoom 1Content Content Marketing Strategy: Level Up Your Collaboration, Creation, and Reporting EffortsLauren PolinskyLauren Polinsky, Bird Dog SEO  
4:00 PM - 4:45 PMBreakout SessionRoom 2Marketing OperationsYou Can't Click With Us! Using Marketing Automation to Stand Out with Your CustomersBritney YoungBritney Young, Prudential Financial  
4:00 PM - 4:45 PMBreakout SessionRoom 3EmailLeverage Email Automation to Boost Your Sales Team’s Closing SuccessKevin SnowKevin Snow, Time On Target  
4:45 PM - 5:45 PM   Opening Reception    
Wednesday, December 13, 2023
9:00 AM - 10:00 AMFeatured Speaker  Changing Minds: How to Tap into the Minds and Hearts of Your Customers Through Powerful StorytellingKristen BrophyKristen Brophy, NBA  
10:00 AM - 10:15 AM   15-minute Passing Break    
10:15 AM - 10:45 AM30-minute BreakoutRoom 1SEOSEO is NOT Dead, It's Changing More Than Ever! How to Prepare for AI and the Future of SEOBob TripathiBob Tripathi, Digital Sparx Marketing  
10:15 AM - 10:45 AM30-minute BreakoutRoom 2StorytellingDeliver Brand Storytelling that Gets Your Audience to Say Yes!Kelsey GreerKelsey Greer, PepsiCo  
10:15 AM - 10:45 AM30-minute BreakoutRoom 3Paid AdsHow to Squeeze More Results from your Paid Ads BudgetsRuss MacumberRuss Macumber, Impressive DigitalHow to Squeeze More Results from your Paid Ads Budgets 
10:45 AM - 11:00 AM   15-minute Passing Break    
11:00 AM - 12:30 PMMasterclassRoom 1Data & AnalyticsGetting to Your Marketing Data in GA4Janet Driscoll MillerJanet Driscoll Miller, Marketing Mojo  
11:00 AM - 12:30 PMMasterclassRoom 2Social MediaFrom Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target AudienceValerie MorrowValerie Morrow, Dairy Farmers of America  
11:00 AM - 11:45 AMBreakout SessionRoom 3CMSEmbracing AI Best Practices for Content Management Systems (CMS)Brian McKeiverBrian McKeiver, BizStreamEmbracing AI Best Practices for Content Management Systems (CMS) 
11:45 AM - 12:00 PM   15-minute Passing Break    
12:00 PM - 12:30 PM30-minute BreakoutRoom 3StreamingCatching the Stream: How Marketers Can Flow with Audiences from Linear to Digital TVLaszlo Miller Brad DobbsLaszlo Miller, Amazon Ads
Brad Dobbs, Amazon		Catching the Stream: How Marketers Can Flow with Audiences from Linear to Digital TV 
12:30 PM - 1:30 PM   Lunch | Day 2    
1:30 PM - 3:00 PMMasterclassRoom 1Data & AnalyticsHarnessing Next-Level Data Insights from GA4Janet Driscoll MillerJanet Driscoll Miller, Marketing Mojo  
1:30 PM - 3:00 PMMasterclassRoom 2Social MediaUnleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your OrganizationValerie MorrowValerie Morrow, Dairy Farmers of America  
1:30 PM - 2:15 PMBreakout SessionRoom 3Paid AdsSecrets of Successful B2B Advertising for Quality LeadsRachel WeberRachel Weber, Jackson Spalding  
2:15 PM - 2:30 PM   15-minute Passing Break    
2:30 PM - 3:00 PM30-minute BreakoutRoom 3Lead GenUnlocking Retail Media: The Immense Opportunities and the Disruptive Challenges for Digital MarketersVivek RastogiVivek Rastogi, Colgate Palmolive  
3:00 PM - 3:15 PM   15-minute Networking Break    
3:15 PM - 4:00 PMBreakout SessionRoom 1EmailUnlocking the Power of Personalization: Increase Conversions by Mastering Email Segmentation and Opt-In SurveysLexi BoeseLexi Boese, The Digital Opportunists  
3:15 PM - 4:00 PMBreakout SessionRoom 2Lead GenBetter Understand Your Advertising Data: Asking Yourself The Right QuestionsTrevor JonesTrevor Jones, Envy Brand Studio  
3:15 PM - 4:00 PMBreakout SessionRoom 3SEOHow to Increase Your Organic Traffic by 7,235.7%Tom ShapiroTom Shapiro, Stratabeat, Inc.